AYKA Privacy Policy

Effective Date: 15th February 2025

Last Updated: 15th February 2025

AYKA is committed to protecting the privacy and confidentiality of all individuals and entities interacting with our platforms and establishments. This Privacy Policy is governed by the AYKA Terms and Conditions. This Privacy Policy explains how AYKA collects, processes, stores, and protects the personal and business data of:

  1. AYKA Platforms: Website, Mobile Applications, CRMs, Third-Party Software & Tools.
  2. AYKA Establishments: AYKA Life (Alliance Office), AYKA Clinic (Clinics), AYKA Hospital (Hospitals).
  3. AYKA Experts: Doctors, Nurses, and other Healthcare Professionals.
  4. Users: Patients, Platform Visitors, and Buyers & Sellers using AYKA’s services.
  5. Alliance Partners: Franchise Partners of AYKA
  6. Third Party Partners: Third-Party Service Providers, including Diagnostic Labs, Insurance Companies, and Recruiters.

By accessing or using AYKA’s platforms and services, you consent to the terms outlined in this Privacy Policy and our compliance with India’s DPDP (Digital Personal Data Protection Act, 2023), GDPR (General Data Protection Regulation), HIPAA (Health Insurance Portability and Accountability Act), and other applicable data protection regulations.

Compliance with DPDP, GDPR, HIPAA, and Other Regulations

AYKA adheres to the following international and industry-specific data protection regulations:

  1. Digital Personal Data Protection Act (DPDP), 2023 – Applicable to Users in India

AYKA complies with India’s DPDP Act, 2023, ensuring:

  1. Consent-Based Data Processing: AYKA collects personal data only with explicit user consent, except when mandated by law.
    1. Right to Access, Correct & Erase Data: Users in India can request data access, correction, or deletion under DPDP guidelines.
    1. Cross-Border Data Transfers: AYKA follows Indian government regulations on international data transfers.
    1. Data Breach Notification: Any data breaches affecting Indian users will be reported to the Data Protection Board of India (DPBI) as required.
    1. Children’s Data Protection: AYKA does not knowingly collect data from users under 18 years of age without parental consent, as per DPDP rules.
  2. General Data Protection Regulation (GDPR) – Applicable to Users in the European Union (EU) Under GDPR, AYKA ensures:
    1. Lawful Data Processing: We collect and process personal data only with consent or legal obligation.
    1. User Rights: Users have the right to access, correct, delete, and restrict their personal data.
    1. Data Portability: Users can request a copy of their data in a structured format.
    1. Right to Be Forgotten: Users can request permanent deletion of their data.
    1. Data Breach Notification: In the event of a data breach, AYKA will notify affected users and regulatory authorities within 72 hours, as required.
  3. Health Insurance Portability and Accountability Act (HIPAA) – Applicable to US Healthcare Users

For healthcare services provided to users in the United States, AYKA ensures compliance with HIPAA regulations:

  1. Protected Health Information (PHI): AYKA safeguards electronic medical records (EMR), consultation notes, prescriptions, and diagnostic reports.
    1. Limited Data Access: Only authorized healthcare providers and patients can access medical records.
    1. HIPAA-Compliant Communication: All healthcare interactions are conducted through secure and encrypted channels.
    1. Business Associate Agreements (BAA): AYKA requires third-party healthcare service providers (labs, pharmacies, insurance partners) to comply with HIPAA standards.
  2. Privacy Act 1988 & My Health Records Act 2012 – Applicable to Users in Australia

AYKA follows Australia’s Privacy Act 1988 and My Health Records Act 2012, ensuring:

  1. Australian Privacy Principles (APPs) Compliance: AYKA follows 13 Privacy Principles outlined in the Privacy Act to ensure lawful data collection, use, and storage.
    1. Sensitive Health Data Protection: Under the My Health Records Act 2012, AYKA ensures strict protection of electronic health records (EHRs), prescriptions, and medical notes.
    1. Cross-Border Data Flow Protection: AYKA ensures compliance with Australian Privacy Principle (APP) 8, ensuring secure data transfers outside of Australia.
    1. Notifiable Data Breach (NDB) Scheme Compliance: In the event of a data breach affecting Australian users, AYKA will notify the Office of the Australian Information Commissioner (OAIC) and affected individuals.
    1. Right to Access & Correction: Australian users can request correction or deletion of their health data in accordance with My Health Records regulations.
  2. Other Country-Specific Regulations
    1. Personal Data Protection Act (PDPA) – Singapore, Malaysia
    1. UK Data Protection Act – United Kingdom
    1. CCPA (California Consumer Privacy Act) – United States (California Users)

Users from different jurisdictions will be informed of their specific data rights and protection measures as per their local regulations.

Information We Collect

  1. Personal & Business Information

We collect information from Experts, Establishments, Users, Buyers, and Sellers, including:

  1. Full Name, Contact Details (Email, Phone Number)
    1. Date of Birth, Gender, Address, Nationality
    1. Professional Credentials & Certifications (for Experts & Establishments)
    1. Business Name, Registration Details (for Establishments & Alliance Partners)
    1. Insurance & Payment Information (where applicable)
    1. Health Records & Medical History (for Users availing healthcare services)
    1. User Preferences, Feedback & Reviews
  2. Technical & Usage Information

When you use AYKA’s platforms, we collect:

  1. Device Information (IP Address, Device ID, Operating System)
    1. Location Data (if permission is granted)
    1. Browsing Activity & Interaction with AYKA Platforms
    1. Cookies & Tracking Data for Analytics & Marketing
  2. Third-Party Information

We may collect data from:

  1. Healthcare Partners (Labs, Pharmacies, Insurance Providers, Recruiters, etc.)
    1. Government & Regulatory Authorities (where required by law)
    1. Marketing & Advertising Platforms

How We Use Your Information

AYKA uses collected data for:

  1. Providing Healthcare Services – Enabling consultations, medical appointments, home visits, and lab tests.
  2. Managing Accounts & Subscriptions – Processing payments, renewals, and service access.
  3. Job & Career Management – Connecting Experts with career opportunities.
  4. Improving User Experience – Personalizing services, improving platform functionality, and addressing technical issues.
  5. Marketing & Promotions – Sending notifications, offers, and service updates (with consent).
  6. Compliance & Legal Requirements – Verifying identities, preventing fraud, and fulfilling regulatory obligations.

How We Share Your Information?

AYKA does not sell or rent personal data. However, we may share information with:

  1. Healthcare Service Providers
    1. Doctors, Nurses, Clinics, Hospitals to facilitate appointments and medical services.
  2. Alliance Partners & Third-Party Service Providers
    1. Insurance Providers for health coverage verification.
    1. Diagnostic Labs & Pharmacies for medical testing & prescriptions.
    1. Recruitment Partners for job placements and career services.
    1. Payment Gateways & Financial Institutions for secure transactions.
  3. Legal & Regulatory Authorities
    1. If required by law, government orders, or legal proceedings, AYKA may disclose data for compliance or fraud prevention.

Data Security & Protection

AYKA implements strict security measures to protect your information:

  1. Data Encryption & Secure Storage – All sensitive data is encrypted and stored in secure environments.
  2. Access Control & Authentication – Restricted access to authorized personnel only.
  3. Regular Security Audits – Continuous monitoring to prevent unauthorized access, breaches, and cyber threats.

Despite our efforts, no online platform is 100% secure. Users must also take precautions, such as using strong passwords and reporting suspicious activities.

Data Retention Policy

AYKA retains data for as long as necessary to:

  1. Provide healthcare services & fulfil legal obligations.
  2. Resolve disputes, enforce agreements & protect user safety.
  3. Comply with industry regulations & medical record-keeping laws.

After retention periods expire, AYKA securely deletes or anonymizes the data.

User Rights & Choices

You have the following rights regarding your personal data:

  1. Access & Correction: Request access to or correction of your data.
  2. Data Portability: Request a copy of your data in a structured format.
  3. Withdraw Consent: Opt-out of marketing communications at any time.
  4. Data Deletion: Request deletion of your account and personal information (subject to legal and operational requirements).

To exercise your rights, contact us at [support email].

Cookies & Tracking Technologies

AYKA uses cookies, web beacons, and tracking tools to improve user experience.

  1. Essential Cookies: Required for platform functionality.
  2. Analytical Cookies: Help us understand usage patterns.
  3. Marketing Cookies: Used for personalized ads & promotions.

Users can manage cookie preferences through browser settings.

Third-Party Links & Integrations

AYKA may contain links to external websites, software, and third-party tools. We are not responsible for how these entities collect, store, or use your data. Please review their privacy policies separately.

Policy for Minors

AYKA services are not intended for individuals under 18 years of age without parental or guardian consent. If we discover that a minor’s data has been collected without authorization, it will be deleted immediately.

International Data Transfers

If you are accessing AYKA from outside [Country Name], you agree that your data may be transferred and stored in AYKA’s operational locations, where data protection laws may differ.

Changes to Privacy Policy

AYKA reserves the right to update, modify, or change this Privacy Policy at any time. Users will be notified of significant changes via email or platform notifications. Your continued use of AYKA after policy updates constitutes acceptance of the revised terms.

Contact Information

For privacy-related inquiries, please contact: support@aykacare.in

By using AYKA’s services, you acknowledge and agree to this Privacy Policy.

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